5 Best Practices To Turn Your Twitter Followers Into Business Leads

Have a Clear Funnel

One of the most common mistakes that businesses make is diving into using Twitter for business without first creating an optimized sales funnel. When businesses assume that people are going to find them on Twitter and then make a purchase, they end up being disappointed with their results. Since Twitter business marketing usually involves reaching people earlier in the buying process, you need a funnel that can properly nurture those leads.

Eliminate Conversion Obstacles

The best way to take someone from just a Twitter follower to a lead is to get them on your email list. To maximize the likelihood of that happening, be sure to remove any obstacles that may currently exist in the conversion path. Whether it’s a form that’s not prominently displayed or a weird message that comes up after someone hits the submit button, be sure to test your process so you can identify and fix any bugs. You should do the same for the conversion path that leads up to someone making a purchase.

Know the Value of Soft Leads

Just because someone isn’t ready to make a purchase in the next few hours or days doesn’t mean they’re not a quality lead. Soft leads who are interested in your business but not currently in buying mode can still be very beneficial. The key to making the most of the soft leads you attract with your social media marketing strategy is to have the right processes in place to build a relationship with them.

Take a Different Approach to Social Media Leads

This ties directly into the previous best practice. A common mistake is to begin aggressively pitching subscribers shortly after they sign up for an email list. Since that’s going to lead to more unsubscribes than purchases, a better approach is to consistently provide value. By sending out emails on a regular basis that people really want to open, they’ll be primed when the right opportunity comes for you to pitch a sale.

Track and Adjust

It’s worth your time to at least outline the Twitter marketing strategy you plan to follow. But while that will give you a good starting point, it’s not something that needs to be set in stone. Since the best approach to Twitter business marketing is one that adapts over time, you should regularly review how well your efforts are performing and use this data to help guide any adjustments that need to be made.

This is the syndicated copy of an original article posted at WebStrategyPlus.com.

Facebook Branding Power – Facebook Marketing

How many of you have not signed up to Facebook yet? Consider the following statistics:

Company Figures:
• More than 400 million active users
• 50% of our active users log on to Facebook in any given day
• More than 35 million users update their status each day
• More than 60 million status updates posted each day
• More than 3 billion photos uploaded to the site each month
• More than 5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week
• More than 3.5 million events created each month
• More than 3 million active Pages on Facebook
• More than 1.5 million local businesses have active Pages on Facebook
• More than 20 million people become fans of Pages each day
• Pages have created more than 5.3 billion fans

Average User Figures:
• Average user has 130 friends on the site
• Average user sends 8 friend requests per month
• Average user spends more than 55 minutes per day on Facebook
• Average user clicks the Like button on 9 pieces of content each month
• Average user writes 25 comments on Facebook content each month
• Average user becomes a fan of 4 Pages each month
• Average user is invited to 3 events per month
• Average user is a member of 13 groups

This is a lot of opportunities to market your product or services and find potential clients, if you know how to.

Facebook is not about hard selling and aggressive marketing. You should try to contribute to the community, create relationship by sharing useful information, tips, links and videos; all this in a relaxed and casual conversation. Try to create a friendly environment where people can learn about your skills and expertise.

So a critical step is to set up properly your profile. Put pictures, links to your websites; describe who you are, what you do so people become interested in you. Then join tens of groups which are relevant to your niche. You will send/receive friend requests to/from the people in your groups. This will enable you to connect with like-minded people and find targeted followers/potential customers. In addition, these groups can be used as soft emailing list.

The next important step is to set up a Fan page for your business. There are two possibilities, you can establish a fan page for yourself (to brand you as an expert) or for your products. The fan page for your product will be the perfect place for you to sell and to invite people to talk about your product. And if people become fan of your product that is definitely ultra targeted traffic!:o) Furthermore, when somebody becomes a fan of your page, a message is broadcast to all his friends telling so and others may then become interested and do the same. This can be quite viral!

Facebook is definitely a MUST to brand yourself online. I hope I have managed to show you how powerful Facebook can be and I have given you ideas to better take advantage of its functionalities.

The Four Biggest Social Network Marketing Blunders

Unlike other forms of online marketing, social media marketing is not binary. There are no stone-set right and wrong behaviors, there certainly are no cost-per-user statistics, and there is, by no means, a code of conduct or behavioral plan that must be adhered to. While pay-per-click advertisers and SEO experts are inundated with information on what is and is not effective, social media marketers are left without dedicated and accurate information. Instead, they are forced to test assumptions and rely on relatively soft data.

However, that certainly does not mean that social media is not governed by some form of assumptions and expectations. It is social, after all, and like any other social environments, it is controlled by collective opinion and user discussions. These four social media faux pas are unlikely to get you thrown off networking websites or banned from the discussion altogether, but they are best avoided for success.

Using ‘thin’ affiliate tactics.

Back in 2004, MySpace was the king of the social media stratosphere and spam was out of control. Hidden comments, fake “friend me” requests, and endless blog posts all led to one direction: towards shady affiliate offers and utterly deceptive advertising banners.

There has since been a transformation within social media, one that has fought back against thin affiliate tactics and shameless promotion. The new environment accepts promotion and commercial influence, but dislikes being aggressively marketed to. As long as you keep your marketing strategies soft, value-filled, and useful, you will be rewarded with success. If you end up using an outdated and selfish strategy, you are likely to be rejected by any community you target.

Pay-per-post marketing.

Blogs are part of the social media arena and they are held to the same standards of behavior that any other SM service is. They are accepted as commercial entities, but at the same time resented for their success. They are treated as an outlet, yet at the same time neglected by users that could contribute. More than anything else, blogs are abandoned when they become a shrine to the commercial which offers nothing else. Remember that, while your blog is a money-maker, it may mean significantly more to your audience than it does yourself.

Thin, fake, and generic conversation.

Marketing expert Seth Godin has often asked his readers whether it’s truly worth engaging in social media if your message is dry and generic. Many have seen the light, realizing that his suggestion was not to give up social media entirely, but to change their approach to become more unique and influential.

Networking communities can and will ignore you when you have nothing interesting to say. Join the conversation, but do not treat it as something you can’t change. Offer information and value beyond what is currently available and you will be embraced, appreciated, and financially rewarded; parrot the same old information and you will quickly fall out of favor.

The “friend everyone” approach.

The “friend everyone” approach is normally seen alongside the thin affiliate strategy used by thousands of marketers in an attempt to reach a large audience in little time. It is a classic spam tactic, and it is one that is rarely successful for social media marketers.

The top Twitter users are not necessarily those with the most followers, just like the most popular Facebook pages are not those with the most fans. Build real relationships and you will be rewarded with loyalty; friend everyone that comes your way and you will end up with thin, weak, and utterly worthless online connections.